Forms that get used, not collected
“Video marketing” is not a genre. It is a list of jobs. Below are the types we actually produce in Connecticut — each with a film you can watch — so you can hire the right one instead of asking for “content.”
Commercial · Social cut · Owner story · Brand film · Event recap · Campaign spot
The list
One offer, one visual idea, a clock. Powerhouse, Salon Leo, Salsa Fresca. Built to air and to cut down.
Commercials →Six to fifteen seconds. Vertical. Captioned. The ones people actually skip — unless the first frame earns the next.
Social media →A person, a place, a reason to drive there. Chick-fil-A Danbury. Trust on camera, not a logo sting.
Watch the owner story →Longer than an ad, shorter than a documentary. Thrillz, Conair. Homepage, lobby, sales deck.
Brand films →Proof the room was full. Golf Ranch opening day. Useful the week after, not a year later.
Event video →A message with a calendar. Roberto Alves. Versions for TV and the feed, on a deadline that does not move.
Campaign videos →How to choose
The type follows the placement. A Meta campaign wants short, captioned, vertical cuts. A homepage wants a brand film someone might finish. A ribbon cutting wants a recap before the comments cool off. We decide that on the brief, then we shoot for those frames — which is why post and social live in the same building at 158 Main Street.
If an agency already owns the media plan, we still make the assets. If you have no plan, say so. Selling you six types of video you cannot run is how studios stay busy and clients stay invisible.
Questions
Usually a short hero plus several social cuts of the same shoot. One pretty brand film with nowhere to run it is a trophy. Ads need versions.
No. Marketing is the job (offer, audience, placement). Video is the asset. We do both when the brief says so. See the Connecticut social media page if you need the campaigns too.
No. Pick the one that matches how you sell this quarter. A restaurant does not need a political spot. A candidate does not need a birria close-up. That is the whole list.
Start a project
If you are not sure, say what a new customer is worth and where you already advertise. We will pick the form — or tell you this is not a video problem.