Privacy Policy

Effective date: October 4, 2026 · Last updated: October 4, 2026

This Privacy Policy describes how Tailor Cut Media (“Tailor Cut Media,” “we,” “us,” or “our”) collects, uses, discloses, and otherwise processes personal information when you visit https://tailorcutmedia.com (the “Site”), submit a contact or quote request, use our chat widget, or otherwise communicate with us. By using the Site or submitting information to us, you acknowledge this Policy.

If you do not agree with this Policy, please do not use the Site or submit personal information to us.

1. Who we are

Tailor Cut Media is a video production studio located at:

Tailor Cut Media
158 Main Street
Danbury, CT 06810
United States

Questions about this Policy or our privacy practices may be sent through our contact form or by mail to the address above, attention: Privacy.

2. Scope

This Policy applies to personal information we collect:

• on the Site, including landing pages, case studies, and service pages;
• through our contact and quote forms;
• through the website chat widget operated by LeadConnector / HighLevel;
• through cookies, pixels, and similar technologies placed by us or our service providers; and
• offline when you email, call, meet, or work with us as a prospective or current client, vendor, or collaborator.

This Policy does not apply to third-party websites, applications, or services that we do not control, including platforms that host our videos (such as Vimeo or Cloudflare Stream) when you visit those platforms directly. Those services have their own privacy policies.

3. Personal information we collect

We collect the categories of personal information described below. The specific items we collect depend on how you interact with us.

Information you provide

• Contact and inquiry details, such as first name, last name, email address, telephone number, company name, how you heard about us, and the content of your project message.
• Chat messages you send through the LeadConnector / HighLevel chat widget, including any name, email, phone number, or other details you choose to share in that conversation.
• Business and production information you later provide in the course of a project, such as brand assets, scripts, shot lists, location details, and billing or contract information.

You are not required to provide this information. If you do not, we may be unable to respond to your inquiry or provide services.

Information collected automatically

When you visit the Site, we and our service providers automatically collect:

• Device and usage data, including IP address, browser type, operating system, referring URL, pages viewed, time spent, approximate location derived from IP address, and date and time of access.
• Advertising and campaign data, including first-touch UTM parameters (such as source, medium, campaign, term, and content), click identifiers (including Google Ads gclid, Microsoft Ads msclkid, and Meta fbclid when present), the landing page URL, and the referring website. We store these values in your browser’s session storage and include them if you later submit a form so we can understand which campaign or page led to the inquiry.
• Analytics and session data through Google Analytics 4, Google Tag Manager, and Microsoft Clarity, which may include page views, events (including a lead or form-success event), scroll and click activity, and session recordings or heatmaps of how you use the Site.

Information from third parties

We may receive information about you from advertising platforms (for example, that you clicked a Google ad), from our CRM or chat provider after you submit a form or start a chat, and from publicly available sources you point us to in connection with a project.

4. How we use personal information

We use personal information to:

• respond to inquiries, provide quotes, and communicate with you about potential or active work;
• operate, maintain, secure, and improve the Site;
• understand how visitors find and use the Site, including which advertisements, pages, and referral sources lead to contact requests;
• measure and improve advertising, including conversion tracking for Google Ads and similar platforms;
• prevent spam, fraud, and abuse (including use of a hidden form field to detect automated submissions);
• comply with law, enforce our agreements, and protect our rights, users, and studio; and
• with your direction or as otherwise disclosed at the time of collection, for other related business purposes.

We do not use the Site to make automated decisions that produce legal or similarly significant effects about you.

5. How we share personal information

We do not sell your personal information for money. We share personal information only as described in this Policy:

• Service providers that process information on our behalf, including website hosting (Vercel), form delivery and customer relationship management and chat (LeadConnector / HighLevel), analytics and tag management (Google), session analytics (Microsoft Clarity), and advertising measurement (Google and, if configured, other ad platforms loaded through Google Tag Manager).
• Professional advisors, such as accountants, insurers, or counsel, when reasonably necessary.
• Business transfers, in connection with a merger, acquisition, financing, or sale of assets, in which personal information may be transferred as a business asset, subject to this Policy or a successor policy.
• Legal and safety, if we believe disclosure is required by law, legal process, or governmental request, or is reasonably necessary to protect the rights, property, or safety of Tailor Cut Media, our clients, or others.
• With your consent or at your direction, such as when you ask us to share a cut with a third party or introduce you to a collaborator.

Our service providers are authorized to use personal information only to provide services to us, except where they independently collect information under their own policies (for example, Google’s use of analytics or advertising cookies). We encourage you to review the privacy policies of those providers:

• Google: https://policies.google.com/privacy
• Microsoft Clarity: https://privacy.microsoft.com/privacystatement and https://clarity.microsoft.com/terms
• HighLevel / LeadConnector: https://www.gohighlevel.com/privacy-policy
• Vercel: https://vercel.com/legal/privacy-policy

6. Cookies, pixels, and similar technologies

We use first-party and third-party cookies, pixels, local or session storage, and similar technologies for the following purposes:

• Strictly necessary / functional. Session storage used to remember first-touch campaign parameters until you submit a form or close the tab. Chat-widget cookies needed to operate the conversation.
• Analytics. Google Analytics 4 and Google Tag Manager collect usage statistics so we can understand Site performance. Microsoft Clarity records sessions and heatmaps so we can see how pages are used. Clarity recordings may include on-page text and, depending on configuration, values typed into form fields.
• Advertising and measurement. Cookies and identifiers associated with Google Ads and other tags that may be loaded through Google Tag Manager help us measure whether an ad click later became a contact request, and to improve or limit ad delivery.

You can control cookies through your browser settings. Blocking some cookies may affect Site features, analytics, or chat. You can also opt out of certain Google advertising personalization at https://adssettings.google.com and of some industry interest-based advertising at https://optout.aboutads.info or https://optout.networkadvertising.org. Google Analytics opt-out is available via the Google Analytics Opt-out Browser Add-on.

The Site does not currently respond to “Do Not Track” browser signals in a uniform way because there is no consistent industry standard for interpreting them. Where required by applicable law, we will honor legally recognized opt-out signals as described in Section 9.

7. Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Policy, including to respond to inquiries, maintain client and project records, measure advertising, resolve disputes, and meet legal, tax, and accounting requirements. Inquiry and CRM records are typically kept for the life of the business relationship and a commercially reasonable period afterward. Analytics and advertising data are retained according to the settings of those platforms. Session-storage campaign values expire when you close the browser tab or window.

When we no longer need personal information, we delete it or de-identify it, unless we are required to keep it by law.

8. Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information, including HTTPS, access-limited hosting, and a server-side form endpoint that forwards inquiries to our CRM. No method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security.

9. Your privacy rights

Depending on where you live, you may have rights regarding your personal information. This includes residents of Connecticut under the Connecticut Data Privacy Act, residents of California under the California Consumer Privacy Act (as amended by the CPRA), and residents of other U.S. states with similar laws. If you are in the European Economic Area, United Kingdom, or Switzerland, additional rights may apply under GDPR or UK GDPR.

Subject to legal limitations, you may have the right to:

• confirm whether we process your personal information and access a copy of it;
• correct inaccurate personal information;
• request deletion of personal information;
• obtain a portable copy of personal information you provided to us;
• opt out of targeted advertising, the “sale” of personal information, or “sharing” of personal information for cross-context behavioral advertising, to the extent those activities apply;
• limit use of sensitive personal information, where that right applies; and
• appeal a denial of a request, or lodge a complaint with a supervisory authority.

We do not sell personal information for money. We do use advertising and analytics technologies that may constitute “sharing” or targeted advertising under some state laws because they allow advertising partners to collect identifiers and usage data from the Site to measure or improve ads. To opt out of that activity, use the cookie and advertising controls in Section 6, adjust your browser or device settings, and contact us as described below so we can apply any additional controls available to us. We do not knowingly process personal information for profiling in furtherance of decisions that produce legal or similarly significant effects.

To exercise a right, use the contact form or write to us at the studio address, and describe your request. We will verify your identity before fulfilling a request (for example, by matching the email or other details you provide with our records). You may use an authorized agent where the law allows; we may require proof of authorization. We will not discriminate against you for exercising your privacy rights.

If we deny a request and you have a right to appeal, reply to our decision and ask for an appeal. You may also contact your state attorney general or, if GDPR applies, your local data protection authority.

Notice for California residents

In the preceding 12 months, we have collected the categories of personal information described in Section 3, including identifiers (name, email, phone, IP address, cookie and advertising IDs), commercial information (inquiry and project details), internet or other electronic network activity (Site usage, session recordings), and geolocation data at an approximate level. We collect these categories from you, from your device, and from advertising and analytics providers. We use them for the business and commercial purposes in Section 4. We disclose them to the service-provider and advertising categories in Section 5. We do not sell personal information for monetary consideration. We may “share” personal information for cross-context behavioral advertising as described above. We do not have actual knowledge that we sell or share the personal information of consumers under 16 years of age. We do not use or disclose sensitive personal information for purposes that require a right to limit under California law, other than as permitted to provide the services you request.

California’s “Shine the Light” law (Civil Code § 1798.83) permits certain residents to request information about personal information disclosed to third parties for their own direct marketing. We do not disclose personal information to third parties for their independent direct marketing purposes.

International visitors

The Site is operated from the United States. If you access the Site from another country, your information will be transferred to, stored, and processed in the United States, where privacy laws may differ from those in your jurisdiction. Where we rely on a lawful basis under GDPR or UK GDPR, that basis is typically our legitimate interests in operating the Site and responding to business inquiries, performance of a contract or steps prior to entering a contract when you request a quote or become a client, and consent where we use non-essential cookies or you voluntarily submit information. You may withdraw consent at any time without affecting the lawfulness of processing before withdrawal.

10. Children

The Site is directed to businesses and adults. We do not knowingly collect personal information from children under 16. If you believe a child has provided us personal information, contact us and we will delete it.

11. Third-party links and embedded media

The Site may contain links to third-party sites and may embed videos or other media hosted by third parties. We are not responsible for the privacy practices of those third parties. Your interactions with them are governed by their policies.

12. Changes to this Policy

We may update this Policy from time to time. The “Last updated” date at the top will change when we do. Material changes will be posted on this page. Your continued use of the Site after an update constitutes acceptance of the revised Policy, except where applicable law requires additional notice or consent.

13. Contact us

Tailor Cut Media
158 Main Street
Danbury, CT 06810
United States

Privacy requests and questions: https://tailorcutmedia.com/#contact

This page is the official Privacy Policy URL for Tailor Cut Media: https://tailorcutmedia.com/privacy-policy/